Which ad best conforms to Joyner’s standards of an irresistible offer? I would first like to tell you what the irresistible offer is. According to PersonalBrand.com “The Irresistible Offer is simply a strategic structuring of your products and/or services where the value-to-cost ratio is value-heavy. Meaning that the value of your offer FAR exceeds the cost to access the value.” This is a book that tells you how to sell your product in three seconds or less. If you are interested in selling a product the irresistible offer is a must read book. This book is very detailed about you selling a product. I have read many books and some were detailed, but this is a must read detailed book.

These four ads are M&Ms (1957), Radio Shack TRS-80 computer, 1980, Commodore, 1987 (Australia), and American Express (late 1960’s). Out of these four reasons I chose the ad  Radio Shack TRS-80 computer, 1980 as the best ad that is ideal to  Joyner’s Irresistible Offer. Here is why. Because the other three of the four ads do not confirm to Joyner’s Irresistible Offer as much as the radio shack TRS-80 computer ad. Some of the other ads were in ways weird and some just kept saying things again and again. The Radio Shack TRS-80 computer, 1980 is the best because it is short, easy to understand, and people may want it, but they also need it. A lot of thing people just want, but they are not important unless it is something that people actually need. The Radio Shack TRS-80 computer, 1980 is the best out of all of these ads.